Terms & Conditions

Part A — General Terms

1. Who we are

Our services are provided by Belvedere Marketing & PR, operating under Chardi Kala LLC, registered in Dubai, UAE ("Belvedere", "we"). Contact: clientcare@belvedere-marketing.com. By purchasing, you ("you", "the client") agree to these Terms.

2. How these Terms fit together

Your purchase is governed by Part A (General Terms), Part B (Refunds & Credits), the section of Part C for the product you bought (the "Product Terms"), and our Privacy Policy. If the Product Terms differ from Part A for that product, the Product Terms apply.

3. Price and payment

Prices and packages are set out in the Product Terms and shown at checkout. Payment is due in full, up front, to begin. Payment is processed by Stripe; we do not store your card details. All amounts are in AED unless stated otherwise.

4. VAT and your location

VAT is applied based on the country you select at checkout. If your business is in the UAE, 5% VAT applies and is shown on your invoice. If you select a country outside the UAE, your purchase may be treated as an export of services. You confirm the country you select is accurate and remain responsible for your own tax position.

5. Your responsibilities

You confirm that the information you give us is accurate, that you are buying for your business, that you are authorised to make this purchase, and that you are authorised to grant any access we need. You remain responsible for the regulatory and advertising compliance of your own business, products, offers and marketing.

6. Access to your accounts

Some services need access to your accounts, such as advertising accounts. The type of access is described in the Product Terms. You keep ownership of your accounts at all times, we never ask for your passwords, and you can remove our access whenever you choose. We use access only to deliver the service you bought. If access is removed before the end of your purchased period, we can no longer perform the remaining work, and any refund or credit depends on the stage the work had reached, as set out in Part B.

7. Work begins immediately

Our services are prepared specifically for your business, and work begins as soon as you purchase: onboarding, research, strategy and set-up start right away. Refunds and credits are therefore set out by stage in Part B.

8. Payment disputes

If you have a concern about a payment, please contact us first and we will work to resolve it. You acknowledge that work begins on purchase and that refunds and credits are governed by Part B, and you agree not to dispute or charge back a payment on the basis of a change of mind, or where a refund or credit has been offered in line with Part B.

9. Our intellectual property

All intellectual property in our services, methods, scoring systems, benchmarks, strategies, briefs, campaign structures, audience approaches, templates, reports and know-how remains the property of Chardi Kala LLC (Belvedere). We grant you a limited, non-exclusive, non-transferable licence to use what we deliver for your own internal business purposes during and for the purposes of your engagement. Your own brand assets, content and accounts remain yours.

10. What you may and may not do

You may share what we deliver with your team and professional advisers for internal use. You may not resell, republish, white-label or commercially exploit it, reverse-engineer our methods, or give any third party access to our systems or to the way our services are produced.

You also agree not to use our website for any unlawful purpose, attempt to gain unauthorised access to our website or systems, scrape or extract data from it without written permission, or impersonate Belvedere.

11. Case studies and testimonials

We may identify you as a client and feature your business name, logo and results in our case studies and marketing. We will not publish your exact ad spend or revenue figures without your approval. You can opt out at any time by emailing clientcare@belvedere-marketing.com, and we will remove you from future materials.

12. No guarantee; not professional advice

Our services are professional work based on the information available at the time. Unless a Product Term expressly states a specific guarantee, we do not guarantee any ranking, reach, lead, sale, return or other outcome. Our services are not legal, financial, medical or regulatory advice. Results depend on factors outside our control, including your market, offer, budget, assets, website and the third-party platforms involved.

13. Content standards

Anything that is published or run on your behalf, whether we, you or a third party created it, must be lawful in the UAE and in every country it is shown in, must comply with the policies of the platform it runs on, and must be suitable for a general audience. We do not run content that is unlawful, that promotes illegal products or services, that contains nudity or sexually explicit material, or that could cause harm to its audience.

Regulated sectors (for example health and medical services, alcohol, financial services, and promotions that need a permit) have additional rules: you confirm you hold the licences, approvals and permits your business needs, including any advertiser permit that applies to people appearing in or creating your content, and we may ask to see them. You confirm you hold the rights to everything you give us, including images, video, music, logos, trademarks, testimonials and people's likenesses, including any AI-generated or AI-edited material.

We may decline, pause or remove any content we reasonably believe does not meet these standards. Doing so is not a failure to deliver the service and does not extend your period.

14. Third-party platforms and tools

Our services often run on third-party platforms such as Meta, Google and TikTok. Their terms and policies apply to you and to us. We are not responsible for platform decisions or changes, including ad disapprovals, account restrictions or bans, policy or algorithm changes, outages, reporting differences or platform charges.

15. Data and privacy

Our Privacy Policy explains how we handle information. Where we work inside your accounts with your customer or audience data, you remain responsible for having a lawful basis to use that data, and we act on your instructions.

Each of us will keep the other's non-public business information confidential and use it only for the purposes of your engagement, except where disclosure is required by law or a regulator, or is needed to deliver the service (for example to a platform or payment processor).

16. Limitation of liability

To the maximum extent permitted by law, our total liability for any service is limited to the fees you paid for that service. We are not liable for indirect or consequential loss, for loss of profit or revenue, or for third-party charges, including your advertising spend. Nothing in these Terms limits liability that cannot be limited by law.

17. Indemnity

You agree to indemnify us against claims, penalties and costs arising from content, information or access you provided that you were not authorised to share, from your products, offers or marketing, or from your breach of Clause 13.

18. Raising an issue

Please tell us about any concern within 14 days of the delivery, report or event it relates to, so we can address it promptly.

19. Suspension, changes and ending

We may suspend or decline service where these Terms are breached, and we may update these Terms. The version in force at your purchase applies to that purchase.

If we suspend or end a service because you breached these Terms, the fees you paid are not refundable, other than as Part B provides or the law requires.

20. Events outside our control

We are not liable for delays or failures caused by events beyond our reasonable control.

21. Notices and electronic acceptance

You accept these Terms electronically at checkout, and we keep a record of your acceptance, including the date, time and version. We may give notices by email or WhatsApp to the contact details you provide, and you may contact us at clientcare@belvedere-marketing.com.

22. Compliance

Each of us will comply with applicable sanctions, export-control and anti-bribery laws. We do not provide services connected with sanctioned persons, organisations or territories.

23. Governing law

These Terms are governed by the laws of the Emirate of Dubai and the federal laws of the UAE, and disputes are subject to the exclusive jurisdiction of the Dubai Courts.

24. General

If any part of these Terms is unenforceable, the rest still applies. Nothing here limits rights you have under law that cannot be excluded. These Terms (Parts A, B and C), together with the Privacy Policy, are the entire agreement between us for your purchase.

You may not assign or transfer your purchase or these Terms without our written consent. If we do not enforce a right straight away, that does not mean we have waived it.

25. Contact

Belvedere Marketing & PR (Chardi Kala LLC)

Dubai, United Arab Emirates

TRN: 104629242900003

clientcare@belvedere-marketing.com

+971 56 648 2236

Part B — Refunds & Credits

In short

Our services are made for your business and start the moment you buy, so refunds work on a sliding scale that reflects how far the work has progressed. You can choose a smaller refund to your payment method, or a larger credit to use on any Belvedere product.

B1. Signal Audit

Non-refundable from purchase. If you are not ready to start, for example you have not yet completed your intake or granted access, your payment is held as a credit valid for 6 months toward Signal Audit or any other Belvedere service.

B2. Ad Campaigns

The stages below are measured from our own records: the time your payment is confirmed, the time we send your creative brief, and the time your period starts (see Part C, Ad Campaigns, Clause 7: when your campaigns go live, or 7 days after we send your creative brief, whichever comes first). Percentages apply to the fee you paid, excluding VAT.

B3. Ending early or removing access

If you cancel, or remove our access to your accounts, before the end of your period, it counts as a cancellation at whichever stage the work had reached on that date, and B2 applies.

B4. How refunds are paid

Refunds are made to your original payment method through Stripe. One refund or credit conversion is available per business. We process it after we have removed our access to your accounts and completed the handover steps in the Product Terms, within 10 business days of completing them. If you paid part of the price with BRAC points, that part is returned as BRAC.

B5. Credits

Credits are shown in BRAC points at 10 BRAC = AED 1, and their value is fixed in AED when issued, so a later change to the BRAC rate does not change a credit you already hold. A credit is valid for 6 months from the date it is issued, can be used toward any Belvedere product, is not transferable and has no cash value. Credits are kept separate from the year-end expiry that applies to reward points. Reward points and tiers are governed by the rewards rules published on our website.

B6. How to ask

Email clientcare@belvedere-marketing.com or WhatsApp +971 56 648 2236 and a real person will confirm your stage and the amounts available to you.

B7. Our commitment

If we are unable to deliver the service you bought for reasons within our control, we will put it right by redoing the work, extending your period, or offering a credit. Nothing in this Part limits rights you have under law that cannot be excluded.

Part C — Product Terms

C1. Signal Audit

1. The service. A one-time marketing diagnostic: your marketing scored across our eight assessment areas (the "Signal Score"), a competitor benchmark, a priority action plan, a report, a short video walkthrough and a 30-minute debrief.

2. Price. AED 3,500, one-time, payable in full up front, plus 5% VAT if you are in the UAE.

3. Delivery. Within 14 days of our receiving your intake details and the access in clause 5. The 14 days begin when we have that access, not at purchase.

4. Validity and credit. Your purchase stays valid for 6 months. If you start a monthly retainer with us within 30 days of your debrief, the full AED 3,500 is credited toward your first month.

5. Access. We use view-only access to your advertising accounts (such as Meta and Google Ads). We can look but cannot change, spend or post. You can remove access at any time, and we remove our access once your audit is delivered.

6. Refunds and credits. As set out in Part B.

C2. Ad Campaigns

1. The service. A managed paid-media service: strategy, campaign set-up, audience targeting, launch, monitoring and optimisation, and reporting, across video, static and other ad formats supported by the platform you choose.

2. Packages and price. Each package is paid in full up front, plus 5% VAT if you are in the UAE. These are professional fees only. Further packages (for example 6 or 12 months) are added to the table below when offered.

3. What "2 campaigns" includes. A campaign is one campaign with one objective on one platform. Each campaign includes up to 3 ad sets and 6 ads running at a time, and our ongoing optimisation within those limits. Additional campaigns, ad sets, ads or creative production are available as add-ons, quoted separately.

4. Channels. Today we manage campaigns on Meta (Facebook and Instagram), Google Ads and TikTok, in any combination up to your campaign limit; two on the same platform is fine. We add channels over time (for example YouTube, WhatsApp Business and other platforms). When a channel is added, its platform terms apply, and any extra conditions that channel needs, such as customer opt-in for messaging, are shown before you choose it.

5. Ad spend is separate. Your advertising budget is not part of our fee. You fund your own advertising accounts directly with the platforms, using your own payment method, and you are responsible for platform charges and taxes. We never hold or handle your ad-spend funds. We set budgets as you approve them, and platforms may deliver slightly more or less than a daily budget on a given day. We are not liable for ad spend that follows your approved budget or for platform billing.

6. Access, account set-up and handover. We work as an admin or partner on your accounts at management level (Meta: Manage campaigns; Google Ads: Admin-Standard; TikTok: Admin-Operator). You keep ownership throughout, and you can remove our access whenever you choose (see Part B for the effect on refunds and credits). When we are given access we record the state of the account. You agree we may pause or archive existing campaigns that conflict with the campaigns we manage for you. We are not responsible for issues that existed in the account before our access, or for anything you or others run in the account outside the campaigns we manage. At the end of your period, or if you cancel, we complete a handover: we pause the campaigns we managed, remove our access, and share your final report, unless you have renewed. If you remove our access before we can do this, we cannot be responsible for what is run in the account afterwards.

7. Timeline and your period. We aim to send your creative brief within 3 business days of receiving your completed intake and account access. You provide the ad creative within 7 days of receiving the brief, and we aim to launch campaigns about 7 days after we receive it. These are targets, not guarantees. Your period starts when your campaigns go live, or 7 days after we send your creative brief, whichever comes first. If creative or access is delayed, the period does not extend beyond that start date. We email you when your period starts.

8. Creative and approval. You can provide your own creative, use creative built from our brief by your team or another provider, or ask us to produce it as an add-on. You confirm you hold the rights described in Clause 13 of Part A. Before launch you approve the budget, audience, creative and target countries in your account, and we keep a record of that approval. Creative we produce for you as an add-on is yours once you have paid in full; our briefs, templates and methods remain ours.

9. Reporting. You receive a short weekly check-in while your campaigns are live, plus reports tied to your goals: one end-of-period report for the 1-month package, and a month 1, month 2 and final report for the 3-month package. Reports use data from the platforms, which can differ between platforms and can be affected by tracking limits.

10. Your website and tracking. Results depend on your offer, website, tracking, stock and follow-up. You are responsible for your website, pixels, conversion tracking and customer follow-up unless we agree otherwise in writing.

11. No guaranteed outcome. We apply professional skill and care, but we do not guarantee any specific reach, leads, sales or return.

12. Use of campaigns after the period. You keep your accounts and brand assets. We are responsible only for campaigns we built, as delivered, during your period and while we have access. If campaigns are copied, edited or reused, or other ads are run, after our access ends or outside our management, that is your responsibility, and we are not liable for it. Our briefs, strategy and campaign structures are licensed to you for your own internal use as set out in Part A.

13. Regulated sectors and countries. You tell us which countries your ads target and are responsible for compliance in each, including sector rules and permits that apply to your business. We may decline or pause targeting or content that we reasonably believe does not meet the content standards in Part A.

14. Renewal. Nothing renews automatically. If you would like to continue, you buy again before your period ends and we keep your campaigns running without interruption. Otherwise we complete the handover in Clause 6.

15. Refunds and credits. As set out in Part B.